International chain of hypermarkets
An international chain of hypermarkets reached out to us to look into the project of building a new sales channel. Due to extremely competitive market, the product was supposed to be launched within a very short time. It was important for the client not to break current user patterns.
“We want to launch an online store to get a new sales channel for our hypermarket. We need to launch it quickly because the market enforces us to do so. There is no understanding of how not to lose out to our competitors and what custom features we should include right away at the very start."
- We did all the groundwork—analyzed competitors, looked into all touchpoints of customer-product interaction (CJM), mapped out a user flow diagram and prepared a clickable prototype user flow diagram and prepared a clickable prototype.
- Based on the final deliverables of the discovery phase, the development of a new sales channel was put out to tender.